Action Grantee: Hurricane Island Foundation / Off-the-Grid

Hurricane Island Foundation / Off-the-Grid

A film by CMG Action Grantee Hurricane Island Foundation.  Hurricane Island Foundation was given a grant for a three part video campaign - Off-shore, Off-line, Off-the-grid. The campaign series encourages students, teachers, and community members to visit and experience Hurricane Island. This third film, Off-the-Grid, is targeted at parents, as well as Hurricane Island Foundation's general constituency of donors and supporters. The nature of this video speaks to a broader demographic beyond students and teachers as a result of the more advanced exploration of the concept of sustainability and the language and message of the narration.  Learn more about the project here.

Hurricane Island Foundation: Off-shore, Off-line, Off-the-grid

About the Project

Hurricane Island Foundation's campaign "Off-shore, Off-line, Off-the-grid" served as an awareness campaign, promoting the programs and services available on the island and exciting their audience about science and sustainability education to help increase program enrollment. The campaign targeted several different audiences, all of whom had different interests and motivations for being involved in programs on Hurricane Island, with the goal to communicate the main theme of unplugging and visiting this remote, off-the-grid unique destination.