Action Grantee: The Ocean Foundation / One Blade of Grass (Diving Version)

The Ocean Foundation / One Blade of Grass (Diving version)

One Blade of Grass was one of two in the Ocean's Foundation's SeaGrass Grow campaign, and features two individuals diving into the ocean enjoying the water.  The goal of the videos is to educate viewers about the benefits of seagrass, especially capturing carbon dioxide and restoring coastal resiliency with a call-to-action to donate to the SeaGrass Grow program. The video drives viewers to an interactive website detailing how to offset your carbon footprint by answering a few simple questions.  The Ocean Foundation had an initial goal of $25,000 to be raised when their video was released - to date they have already raised $68,500 in donations to the SeaGrass Grow campaign and planted 30,000 square meters of seagrass.  Learn more about the project here.

The Ocean Foundation: SeaGrass Grow

About the Project

The Ocean Foundation's SeaGrass Grow campaign promoted it's carbon offset program, a program that allows people to purchase carbon offset credits that funds seagrass planting. Seagrass habitats are up to 45 times more effective than the most pristine Amazonian rainforest in their carbon uptake abilities and provide protection and shelter to ocean habitat. For every $1 invested in coastal restoration projects, $15 in net economic benefits is created. By utilizing this unique carbon offset program, The Ocean Foundation has been able to combat ocean acidification, a result of carbon produced climate change, as well as help restore ocean habitat, and support the local communities that depend on ocean health.