Razan Ghalayini has begun production on her new Pick it Up! campaign, a recent recipient of our Action Grant program. We’ve awarded her a $6,000 grant for the production, post-production and distribution of a short video, as well as measurement of the campaign's impact. Pick it Up! will launch in December of 2015.
We met Razan, a New York-based filmmaker, at the Camden International Film Festival as part of our CMG-sponsored pitch session. Razan was one of eight finalists who pitched a project and one of three winners.
According to Razan, "Video content that is created to raise awareness about environmental issues is often boring or hinges on a cute animal that has been hurt. I think it’s time to try something new, fresh and full of life. Jo is funny, and her comedy is rooted in talking with other people. The prospect of her walking around a beach, man-on-the-street style, and finding a weird object with a strange volunteer is potential internet video gold. Humor is a fantastic way to engage people. Look at the success of Colbert and Jon Stewart!"
The CMG Action Grant will allow Razan to produce her pitch project—a video campaign which aims to encourage people to join the Ocean Conservancy International’s Coastal Cleanup initiative while promoting ocean conservancy through humor. The video will feature the Brooklyn-based comedian, Jo Firestone, who will join volunteers around the world as they pick up garbage at their local beaches.
The goals of the campaign are to highlight the importance of keeping our coasts clean, celebrate those who already work towards that goal, and engage a new demographic with the subject. Razan will use animation to present viewers with important data that will educate them on cleanup facts and figures.
CMG's Action Grants provide up to $10,000 to organizations and individuals to catalyze a project or campaign that uses video to create measurable action in ocean conservation or sustainable energy. We have awarded multiple Action Grants in 2015 through our Catalyst Workshops Capstone continuation fund and through partnerships with additional video engagement organizations, such as the Points North Engagement Summit at the Camden International Film Festival, and the Jackson Hole Wildlife Film Festival.
You can follow Razan's project and read updates HERE.