The Ocean Foundation launches SeaGrass Grow Campaign
We are proud to announce the release the first of two videos in The Ocean Foundation's SeaGrass Grow campaign! The goal of the videos is to educate viewers about the benefits of seagrass, especially capturing carbon dioxide and restoring coastal resiliency. The video drives viewers to an interactive website detailing how to offset your carbon footprint by answering a few simple questions. Participants can find out how to offset their carbon footprint in their household, at their business, and even on a trip. When details are submitted users learn:
1.) the exact amount of money they should donate to offset their carbon footprint
2.) the exact amount of seagrass that will be planted thru their donation
In addition to the release of the video The Ocean Foundation is holding a contest for two roundtrip travel tickets from JetBlue for helping to share and promote the new calculator.
The Ocean Foundation had an initial goal of $25,000 to be raised when their video was released - to date they have already raised $68,500 in donations to the SeaGrass Grow campaign and planted 30,000 square meters of seagrass.
We gave The Ocean Foundation an Action Grant after Marketing and Operations Manager Jarrod Curry attended their Ocean Catalyst Workshop in July 2015. He worked with filmmaker Kristin Tieche and strategist Michele Heller to develop a campaign promoting the SeaGrass Grow project. After the workshops, The Ocean Foundation hired Michele Heller to join their team and continue working on the SeaGrass initiative.
Watch the first of two 30-second videos below - and learn more about the SeaGrass Grow campaign HERE.
We are proud to announce the release the first of two videos in The Ocean Foundation's SeaGrass Grow campaign! The goal of the videos is to educate viewers about the benefits of seagrass, especially capturing carbon dioxide and restoring coastal resiliency. The video drives viewers to an interactive website detailing how to offset your carbon footprint by answering a few simple questions. Participants can find out how to offset their carbon footprint in their household, at their business, and even on a trip. When details are submitted users learn:
1.) the exact amount of money they should donate to offset their carbon footprint
2.) the exact amount of seagrass that will be planted thru their donation
In addition to the release of the video The Ocean Foundation is holding a contest for two roundtrip travel tickets from JetBlue for helping to share and promote the new calculator.
The Ocean Foundation had an initial goal of $25,000 to be raised when their video was released - to date they have already raised $68,500 in donations to the SeaGrass Grow campaign and planted 30,000 square meters of seagrass.
We gave The Ocean Foundation an Action Grant after Marketing and Operations Manager Jarrod Curry attended their Ocean Catalyst Workshop in July 2015. He worked with filmmaker Kristin Tieche and strategist Michele Heller to develop a campaign promoting the SeaGrass Grow project. After the workshops, The Ocean Foundation hired Michele Heller to join their team and continue working on the SeaGrass initiative.
Watch the first of two 30-second videos below - and learn more about the SeaGrass Grow campaign HERE.